Union Jack Classic & Jaguars UK Announce Partnership, Launch Elite Series Clinic

By Simon Carroll

The Jacksonville Jaguars UK has today announced a partnership with the Union Jack Classic- the organisation behind the first American college football game at Wembley Stadium in 2026. The Union Jack Classic will be the presenting partner of the Jaguars UK, Elite Series Clinic.

The Elite Series Clinics are aimed at players aged between 18-25 who have previously played American Football and are now at an advanced level. The clinics support the Union Jack Classic’s ambition to grow and strengthen the American football community in the UK, offering passionate players unique experiences and valuable insight.
On Saturday, 19 September 2026, the University of Kansas Jayhawks will host the Arizona State University Sun Devils at Wembley Stadium at the maiden Union Jack Classic event. This game falls in Week 3 of the 2026 college football season. The two colleges compete in the NCAA Division 1, as members of the Big 12 Conference, one of the most competitive college football conferences in the United States. 
 
The Jaguars UK has extensive experience of running padded, positional clinics which have previously been attended by high profile members of the Jaguars’ roster including Linebacker Foye Oluokun who has coached a specialist clinic, plus a masterclass delivered by Jaguars Special Teams Coach, Heath Farwell.
 
As part of this new partnership, the Union Jack Classic will invite Coaches from the Big 12 conference participating teams, University of Kansas and Arizona State University, to provide advanced coaching techniques for the young adults in attendance, alongside skills and drills implemented by the Jaguars UK grass roots team. The inaugural clinic will feature Jayhawks Head Coach Lance Leipold and will take place on 25th April.
 
Through this partnership, the Union Jack Classic will collaborate with an organisation that has extensive experience delivering world-class sporting events at Wembley Stadium and in engaging the UK and Ireland’s American football fan community. The Jacksonville Jaguars UK will provide operational consultancy support and, through the Elite Series Clinic, offer a platform for the Union Jack Classic to engage with the participants through on-site activations at the events.
Brian Dubiski, Chairman & CEO of the Union Jack Classic said:
 

“We are very proud to be partnering with the Jacksonville Jaguars UK, an organisation that has been in the UK market for a long time and has already done an incredible job of growing the game of American football”.

“Alongside bringing a major US college football game to Wembley, we want the Union Jack Classic to contribute positively to the development of the sport in the UK. This partnership allows us to provide ambitious players with coaching and experiences of the highest level. We’re excited to work together to create more opportunities for players to progress within the game.”
 
Chad Johnson Chief Operating Officer at the Jaguars added:
 
“We are always delighted to welcome partners that share our desire to grow the game of American Football, and Brian and the team at the Union Jack Classic is committed to developing that progress, whilst building on an appetite for US college football in this territory. The Jaguars have delivered grass roots programmes across the UK and Ireland since we started playing games in London, and with the Union Jack Classic as a partner, we can continue to expand our delivery and support young athletes aspiring to play the game at a higher level.”

About The Union Jack Classic

The Union  Jack  Classic was founded by a collective of internationally recognised sports marketing and sponsorship agencies, bringing together decades of expertise in launching and growing American sports abroad. The initiative is led by Brian Dubiski and Thomas Hensey of Rhino Marketing, alongside Rob Yowell of Gemini Sports – who all have extensive experience promoting major U.S. sports across the U.K. and Europe. 
 
With a track record of over three decades, the Agency principals were instrumental in the launch of the World League of American Football in London, Frankfurt, and Barcelona, as well as sponsorship and media relations for the NFL International Series at Wembley Stadium. Collectively, they have brokered global naming rights partnerships, including landmark venues such as Emirates Stadium and The O2. 
 
College Football heads to London in 2026! Make sure you get to see the Arizona State Sun Devils take on the Kansas Jayhawks at Wembley Stadium. Book your tickets here:
Mock Draft

SIMON CARROLL

HEAD OF CFB/NFL DRAFT CONTENT

PREVIOUSLY THE FOUNDER OF NFL DRAFT UK, SIMON HAS BEEN COVERING COLLEGE FOOTBALL AND THE NFL DRAFT SINCE 2009. BASED IN MANCHESTER, SIMON IS ALSO CO-CREATOR & WEEKLY GUEST OF THE COLLAPSING POCKET PODCAST, IS A COLLEGE FOOTBALL WRITER FOR DAZN AND COVERS THE JACKSONVILLE JAGUARS FOR SB NATION.

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